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PSA Peugeot Citroën: strategy and ambition for 2010-2015
A group with a solid European base, regular and profitable growth and extensive international activities.
 PSA Peugeot Citroën is launching an operational recovery plan to return to growth and profitability. The group aims to exceed the 4 million vehicle sales mark, to consolidate its position as the leading ecological carmaker and to achieve an operating margin of between 5.5% and 6% in 2010. The group's ambition for 2015 is to become the most competitive car manufacturer in Europe.
Become the most competitive carmaker in Europe
PSA Peugeot Citroën's ambition for 2015 is to be a group with a solid European base, regular and profitable growth and extensive international activities.
Ambition 2015 has been announced hot on the heels of the CAP 2010 (Customer, Acceleration, Product) action plan for growth and competitive performance that was deployed in February 2007.
- Significant improvements in product and service quality, by halving the number of incidents and dividing by three the time taken to repair them. The Peugeot and Citroën brands both plan to be in the Top 5 in Europe for quality of service.
- A European product offensive heralding the return in strength of Peugeot and the acceleration of Citroën. With 29 vehicle launches planned in Europe by 2010 and with an enhanced identity of both brands, Peugeot and Citroën's enriched ranges will consolidate the presence of the group in high-growth segments, strengthen their leadership on the LCV market and propose a "competitive premium" offering in each segment. The focus of the drive for innovation is on the customer.
See: the Peugeot range - the Citroën range
- A European sales offensive to sell 300,000 extra vehicles in 2010.
A competitive performance plan to cut costs. Cost controls must be improved in order to become more competitive. Our goal is to halve warranty costs, increase the productivity of purchasing by 4% to 6% a year, reduce overheads and development cycles by 30% and cut logistics costs by 10%.
An international offensive to sell 400,000 extra vehicles in 2010
- Argentina: become the undisputed market leader.
- Brazil: catch up with the four "majors" of the automotive industry.
- China: in the long term, sell one million vehicles.
The group's international activity is entering a new dimension. Geographical coverage will be strengthened in China and Mercosur, with new factories, R&D and styling centres, increased production capacity, more local purchasing etc. This offensive is demonstrated by the renewed range, the multitude of launches and the ambition to become a leading player in the entry-level segment.
The group is also looking for new development territories, especially in Russia.
For more information on the international position of PSA Peugeot Citroën
Long-term growth and profitability
- Both brands must strengthen their presence in high-growth segments on all their markets, particularly non-saloon vehicles, propose "competitive premium" vehicles in every segment and offer a competitive entry-level response to local needs. In the four years between 2007 and 2011, the group will launch 53 new models on all its markets.
With a highly competitive production base, the group will roll out the "PSA Production System", which includes the development of new flexible and modular platforms, the extension of the industrial base and purchasing in emerging countries, and an increase in vehicle customisation outside the factory.
For more information about the economics of PSA Peugeot Citroën's industrial production system
The leading ecological carmaker
The group intends to consolidate its position as the leading environmental carmaker. The group is targeting a minimum reduction of 10g/km of CO2 in Europe. PSA Peugeot Citroën plans to increase its R&D efforts for engines and to roll out a massive programme of hybrid technologies, with the sale of HDi hybrid vehicles in 2010 and of one million Stop & Start systems by 2011. The group will also make general use of 30% biodiesel and will propose a bioethanol offering that suits the demand in each country.
For more information on technology and the environment at PSA Peugeot Citroën
Lead the market in each non-automotive activity
- Faurecia, Europe's second-largest equipment supplier, plans to become one of the leading players in all of its activities.
- Gefco, specialised in automotive transport and logistics, plans to become the European leader in this field. Gefco is currently one of the 10 leading companies in this sector in Europe. the production of components and systems for automotive production (seats and vehicle interiors, exhaust systems, front ends).
- Banque PSA Finance, the finance specialist for sales networks and customers, intends to remain the standard-setter in the profession for profitability.
Strategy and ambition for 2010-2015: the presentation
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