Peugeot and Citroën : two brands, two identities
PSA Peugeot Citroën comprises two strong and clearly differentiated brands : Peugeot and Citroën. Each one has its own identity and its own commercial policy.
In 2008, 1 904 000 vehicles (vehicles and CKDs) were sold in the world by Peugeot. The Peugeot 308, after successfully ramping-up in H1, continued its progress in the second half of the year thanks to the introduction of 308 SW. Citroën sold, in 2008, 1,356,000 vehicles (vehicles and CKDs). The Citroën C5 has exceeded its sales objectives, in a segment under pressure.
The range of eco-friendly vehicles has enabled PSA Peugeot Citroën to confirm its environmental leadership. For the 3rd consecutive year, global sales of vehicles emitting less than 140 g de CO2/km was well above the one-million threshold at 1,161,000. Worldwide sales of vehicles emitting less than 130g of CO2/km rose in 2008 to 921,000 units, up 7.4%.
Thanks to the launching of the Citroën Nemo and Peugeot Bipper and the new Citroën Berlingo and Peugeot Partner, the Group PSA has strengthened its leadership in Western Europe on the LCV market, growing its market share by 1.3 points to reach 19.9%.
In 2009, Peugeot will make substantial steps to expand market coverage with the new 308 CC, its first crossover (the 3008) and its first compact MPV. Citroën will roll out its new “Creative Technologie” brand image and launch the C3 Picasso.
More about the brands Peugeot and Citroën.
|
