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Brand positioning
With two strong, consistent and complementary brand identities, PSA Peugeot Citroën has what it takes to be leading world carmaker. The Peugeot and Citroën brands reasserted their personalities in 2009-2010 to reflect their own specific values and contexts while responding to customer concerns on mobility and the environment common to both marques.
Since February 2009, Citroën has made "CREATIVE TECHNOLOGIE" its brand signature.
Since the brand came into existence, 90 years ago, it has continually demonstrated its capacity to ally creativity and technological innovation: these values are written into its DNA.
Citroën dares to imagine, invent and reinterpret the car.
Technological innovation associated with creativity allows the brand to propose concrete, modern solutions for individual mobility.
The "DS line" perfectly illustrates the new Citroën spirit, with products that stand out with their creativity, design intelligence and finish quality.
Peugeot gets a new signature in January 2010:
MOTION & E-MOTION to convey its brand image project.
The brand is thus allying progress and sentiment. It is always Peugeot's intent to place emotion at the heart of the motoring experience, so that a Peugeot can never be considered a merely functional vehicle.
The brand is also renewing its styling, summed up by the SR1. It suggests the broad brushstrokes of what to expect from its upcoming models: the feel, the harmony, the feline grace and the dynamism.
To mark its bicentenary, Peugeot is reinventing itself in the eyes of the world.
More about the brands Peugeot and Citroën.
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