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 Key facts
1998
Corporate structure: In January, Jean-Martin Folz, Chairman of the
Managing Board, presents plans to reorganize the automobile activities of
PSA Peugeot Citroën, with three objectives: innovation, increased sales
and profitability.
International: PSA Peugeot Citroën announces the creation of
a new production unit in Porto Real, Brazil. Production volume there will
gradually reach 70,000 vehicles a year in the first stage, and eventually
climb to 100,000 vehicles, starting with the Xsara Picasso and 206. The
facility represents an investment of approximately US$600 million.
Innovation: PSA Peugeot Citroën presents its High-pressure Direct
Injection (HDi) engine employing the "common rail" system, which
is extended to all the Peugeot and Citroën ranges.
Components: End of a friendly takeover bid by Ecia for the components
manufacturer Bertrand Faure. The new entity, named Faurecia, is more than
50% owned by PSA Peugeot Citroën.
Environment: Peugeot creates the first carbon sink in Brazil in a
program to plant 10 million trees to fight the greenhouse effect.
Sports: Peugeot announces its return to the World Rally Championships
with the 206 WRC. Citroën wins the French and Spanish Rally Championships
with the Xsara Kit Car.
Launches: the Peugeot 206, the Partner Electric, the Citroën
Xsara coupe, the Xsara estate, the Berlingo electric.
The group's annual output: 2,247,000 vehicles
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