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 Key facts
1981
Organization: PSA Peugeot Citroën creates a Research and Innovation Department. Gefco, the Group’s transportation and logistics arm, expands in Europe with subsidiaries in Switzerland and the UK.
Manufacturing: The President of Italy attends the inauguration of the Sevel de Val di Sangro plant, built as part of PSA Peugeot Citroën’s cooperation with Fiat.
International: The locally manufactured Peugeot 505 is launched in Argentina. Peugeot’s Kaduna plant in Nigeria beats its production record (60,000 vehicles).
Innovation: Peugeot presents a hydrogen-powered 505 prototype.
Marque image: Citroën launches a new corporate campaign with an illustration by Savignac (“The little gentleman and the chevrons”)
Retirement: of the Citroën GS, after production of 1.9 million units.
Launches: of the Tagora, the Samba, the Peugeot J5, and the Citroën Visa II and C25.
The group's annual output: 1,732,399 vehicles
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