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Diversifying our customer offering
 PSA Peugeot Citröen's growth is linked to its ability to satisfy a wide range of customer expectations by bringing distinctive, innovative cars to market as fast as possible. The efforts made by Peugeot and Citroën to expand their model portfolios are based on the platform policy, which plays a core role in vehicle design and production.
Initiated by the Group in 1998, the platform policy contributes to model diversity and efforts to bring new models to market at a faster pace. It also optimises the use of production capacities.
 A platform is a base shared by several Peugeot and Citroën vehicles. Made up of the subframe, powertrain, transmission and chassis system, it must cover at least 60% of a vehicle's production cost.
The Group can thus develop very different body styles - hatchbacks, estates, MPVs, cabriolets or coupés - using the same vehicle base.
. Platforms and cooperation: PSA Peugeot Citroën currently has three platforms (platforms 1, 2 and 3, corresponding to lower, mid-range, upper mid-range and executive vehicles respectively). It also has three cooperation platforms (two with Fiat, one with Toyota).
In 2006, 2.25 million Group vehicles will be assembled in Europe on these three platforms (1.6 million in 2005), in addition to 400,000 more vehicles produced by the cooperation platforms.
To find out more about cooperation projects at PSA Peugeot Citroën
. Lower costs and shorter assembly times: the platform policy also makes it possible to cut costs and assembly times, and to use industrial resources more flexibly, in line with commercial needs. In 2006, the utilisation of assembly capacity at Group plants in Western Europe remained high at 92%, based on the Harbour index. At the same time, the average time taken to assemble a vehicle has fallen by 22% in recent years. In the longer term, each assembly plant in Europe will be organized around a single platform.
To find out more about the industrial base of PSA Peugeot Citroën
. In order to ultimately reach annual output of 4 million vehicles, the Group is rolling out additional production capacity internationally, in markets that the Group considers as priorities: Porto Real in Brazil, Buenos Aires in Argentina, Wuhan in China, Kolin in the Czech Republic (in cooperation with Toyota) and Trnava in Slovakia.
. Industrial efficiency: to enhance the performance of its industrial base, the Group is setting up a plan to improve industrial efficiency. Based on the "Convergence Plan", it aims to enforce world best internal and external practices at all Group production sites. This involves modernising industrial processes and industrial logistics, and improving industrial and logistics organisation.
Overall, the platform policy and industrial efficiency plan bring annual savings of some €600 million in production costs.
Watch a video about the platform principle (based on the example of the Peugeot 407 Coupé and the Citroën C6 on platform 3 at the Rennes site).
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