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An offensive on a European and international scale
The Group boosted sales by 3.8% in 2007 to 3,233,000 units. This figure reflects a strong performance in international markets (+11.1%), particularly in the three priority regions (China, Mercosur, Russia), where sales rose by 16.1%.
PSA Peugeot Citroën is positioning itself to become Europe's most competitive vehicle manufacturer in 2015. To this end, it is launching a full international offensive.
Become Europe's most competitive automotive group
PSA Peugeot Citroën consolidated its leadership in the European light commercial vehicle market with a 4.9% increase in registrations. Market share totalled 18.8% with 387,000 registrations. In mid-2006, the Group began to renew its LCV range at a steady pace. PSA Peugeot Citroën has also consolidated its environmental leadership. For the second year running, the Group sold one million vehicles emitting less than 140g of CO2/km in Europe.
The Group is also aiming to sell an additional 300,000 vehicles in the European market between 2007 and 2010. A full 29 vehicle launches are planned for this period.
Markets in Western Europe (18 countries): a return to sales growth
In a European car/LCV market that recovered slightly (+0.7%) in 2007, the Group increased registrations for the first time since 2002 (+0.9%). Against a difficult market backdrop, and after several years of falling market share, the Group reported a stable position of 13.8%. PSA Peugeot Citroën is Europe's second main passenger car manufacturer. It is No. 1 in France, Spain, Belgium and Portugal, and No. 2 in Italy, Denmark and Switzerland.
Markets outside Western Europe: vehicle sales up by 11.1%
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| The TPCA site in Kolin (Czech Republic) manufactures the Peugeot 107 and Citroën C1. |
PSA Peugeot Citroën is the No. 2 vehicle manufacturer in Eastern Europe, with sales growth outpacing the market (+15.5% to 132,000 units). In the six countries of Central Europe (Poland, Hungary, Czech Republic, Slovenia, Croatia and Slovakia), in markets that expanded by 10.2%, the Group boosted sales by 13.9% and increased its market share from 11.3% to 11.7% with 115,000 registrations.
The Group has a recent high-performance production base: the Trnava site in Slovakia (producing the 207) and the Kolín site (TPCA), in the Czech Republic, in cooperation with Toyota (producing the 107 and C1).
New international scope
The Group aims to sell an additional 400,000 vehicles outside Europe between 2007 and 2010.
- In Russia: a new priority region for PSA Peugeot Citroën, Group sales increased by one-third to reach 36,000 units in a fast-growing market (+35%).
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| The C2 China is manufactured at the Wuhan site. |
- In China: in a buoyant market(+24.5%) and after a year of strong sales growth(+63%), Dongfeng Peugeot Citroën Automobile sold 209,000 vehicles (+3.1%) for market share of 4%.
The Group is considering setting up a new industrial site in 2010 with its partner Dongfeng Motor. Its ambition for 2015 is to be a recognised and profitable market player with long-term sales of one million vehicles. A total of 12 new models will be launched between 2007 and 2010, rejuvenating the Peugeot and Citroën ranges.
DPCA's industrial base comprises a production centre, Wuhan, whose capacity is currently being doubled, and a powertrain plant, Xiang Fan.
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| A C3 Flex Fuel (biofuel based on sugarcane), produced for the Brazilian market. |
In Mercosur, in markets that grew 27.4% (+27.6% in Brazil and 26.6% in Argentina), PSA Peugeot Citroën sales grew faster than the market : 208,000 registrations for an increase of 32.5%. In 2015, the Group is aiming to join the four main leading vehicle manufacturers. To this end, it is launching 12 new models between 2007 and 2010 with a view to achieving a production capacity of 500,000 vehicles.
- In Brazil in 2007, Group registrations rose 33.3% to 129,000 units for market share of 5.5%.
The Porto Real site (in Rio de Janeiro state), assembles the C3, Xsara Picasso, 206, 206 SW and 206 Escapade.
- In Argentina in 2007, Group sales rose 31.1% while market share increased by 0.5 points to 15%.
The Buenos Aires site produces the 206, 307, 307 Sedan, C4 Sedan, Partner and Berlingo. The long-term objective is to become the leader.
Find out more about the sales results of PSA Peugeot Citroën in 2007.
Find out more about the strategy of PSA Peugeot Citroën.
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