Today 05/22/2013 - 03:36:46 PM
Peugeot SA 7.416€
CAC 40 -1.36 PTS
In 2011, Peugeot's product, image and service offensive enabled the Brand to record global annual sales close to its all-time record of 2010, the year of its bicentenary.
Against the backdrop of a European market in the grip of austerity, which contrasted with strong demand or recovery in major growth markets, Peugeot achieved 2,114,000 sales of private and utility vehicles, just short (- 1.3%) of its all-time record set in 2010 (2,142,000).
The proportion of volumes achieved outside of Europe was 48%, up 3 points on 2010, reaching a record volume of 1,014,000 units. Peugeot therefore progressed in all of its regions for priority development with growth of 9.2% in Latin America, 14.2% in Asia and 28.3% in Russia (+Ukraine & CIS), so driving the Brand's internationalisation dynamics. The sharp downturn in southern Europe to which Peugeot has been highly exposed, particularly in Spain and Portugal, hampered the Brand's efforts. It sold 1,100,000 vehicles in the zone (- 6.1% on 2010).
In 2011, Peugeot demonstrated its capacity to evolve and consolidate the Brand's move upmarket. Global sales for premium vehicles jumped 40% in 2011, to reach 320,000 units. Bolstered by its successful launches in Europe in the first half of 2011 then in China in July, the 508 achieved 123,000 sales globally after one year on the market and reaffirmed the Brand's ambitions on one of its long-standing territories, the large touring car segment. The 3008 crossover, with 135,000 units sold, set a new sales record even before February's launch of the 3008 HYbrid4, which will represent a world premiere for the full diesel hybrid vehicle.
The RCZ chalked up over 19,000 sales, stretching the installed production capacity: the Peugeot sports coupe moved to the fore, after its first full year on the market, emerging as a benchmark in the segment. At the heart of the market, the Peugeot segment B offering (107, 207, 206+) totalled 836,000 world sales while the new 308 won over 205,000 customers. Apart from the 508 in China, 2011 also saw the launch of the 408 in Brazil and in Argentina, the Hoggar in Argentina, the 3008 and RCZ in China.
The Brand pushed ahead with efforts to reduce the environmental footprints of vehicles in its ranges; at end 2011, the average emissions for Peugeot models were 129 g/km, compared with 131.6 in 2010, so dropping below the 130 g/km mark fixed by the European Commission for 2015. The Brand's environmental policy is primarily founded on the constant optimisation of combustion engines (downsizing), including the introduction of new generation engines such as the family of EB petrol engines (1.0l and 1.2l three cylinders), whose initial developments, with particularly low consumption/emissions, are due out in 2012 on the 208. Diesel hybridization is another key aspect of this strategy: "micro-hybridization", with the e-HDi new generation Stop&Start system, now available on the 308, 3008, 5008, 508, Partner Tepee, and shortly the 208; "full-hybridization", with the introduction in 2012, of the HYbrid4 diesel hybrid power drive on three Peugeot models (3008 HYbrid4, 508 RXH, 508 HYbrid4 saloon car). The third area is the electric vehicle for urban and semi-urban use: at the end of its first year on the market, the Peugeot iOn, the first new generation vehicle in Europe, has allowed Peugeot to reaffirm its traditional role as a pioneer on the sector while Peugeot Scooters launched the e-Vivacity electric scooter in 2011.
MU By Peugeot is picking up the pace with a rise of 54% in Mu Points across 8 European countries compared with end 2010. The new mobility service launched in 2010 is reinventing the relationship between the customer and the network, with a satisfaction rate of 92%.
Peugeot has set itself 3 clear objectives in 2012, underpinned by a product policy which is more ambitious than ever: - Take back the leadership of the B segment with the 208 - Continuing move upmarket As a Peugeot world premiere, 2012 will see the market launch of 3 full hybrid diesel models fitted with Hybrid4 technology: the 3008, 508 RXH and 508 saloon car, so giving the Brand a significant lead over its competitors in the field of cutting-edge environmental technologies. - Continued internationalisation Driven by an ambitious product plan, internationalisation of the brand will continue ahead, in particular, with the launch of the Peugeot 4008, spearheading the introduction of a new offering for markets outside of Europe. The Peugeot 308 will push forward with its international development through launches planned in Brazil and Argentina in the first quarter of 2012 while a new locally manufactured Peugeot product will supplement the Brand's range in China before the end of this year.