Citroën - Créative Technologie

Creative and bold, Citroën is on the march and clearly signalling its strategy of moving the model range mix up market, with increasingly attractive and innovative products and services. Its dynamic attitude has allowed the brand to double its unit sales in a decade and expand strongly in the international market in recent years. In just the last three years, the percentage of Citroën sales made outside Europe has increased by ten points.

Citroën DS3 Racing

The DS line, which hit the market in March 2010 with the DS3, followed by the DS4 in May 2011 and the DS5 in 2012, has been a resounding success. So far, 135,000 DS3s have been sold and 30,000 DS4s have been ordered. Glowing reviews from the trade press and consumers for the DS5 point to a very promising future. This performance, along with the almost complete renewal of the line-up over the past three years, supports the brand's efforts to move the model range mix up market. The C3 is Citroën’s highest selling model. With sales rising at a faster pace than the booming markets in most of the emerging economies, Citroën is pursuing its international expansion by making new investments in Russia, Latin America and China, where a second joint venture has been set up to manufacture and market the new DS line.

Citroën C-Zero

Drawing on its Créative Technologie positioning, the brand has built a line-up with a particularly attractive environmental profile and a number of green features as standard equipment. The DS5 HYbrid4, introduced in 2012, benefits from the brand new diesel-electric technology, which offers both performance (200 hp, 4-wheel drive) and low carbon emissions (99 grams per kilometre). This new launch comes on the heels of the C-Zero and Berlingo First full electric vehicles and the extension of micro-hybrid e-HDi technology across the range, which reduces CO2 emissions by up to 15% in intercity driving. Citroën also expresses all of its creativity in services, with the innovative Citroën Multicity web portal to facilitate travel; the WRC-inspired Citroën Service Racing, which allows customers to have their vehicles serviced in under an hour; and a full range of contracts that have won over 25% of the brand’s European customers.

The Citroën DS5

is the first Citroën to feature HYbrid4 technology, with a full-hybrid powertrain combining the road performance of an HDi diesel engine and the efficiency of an electric motor. This thoroughly enjoyable hybrid offers a dynamic driving experience—thanks to its 200hp engine, four-wheel drive, electric mode for city driving and acceleration boost—as well as very low CO2 emissions (99 grams per kilometre).