Compose your
Press kit

Total weight : 0 Mo Download

27/01/2012 | Paris, 27 January 2012

PSA Peugeot Citroën started production of the new Peugeot 208 today in its plant in Poissy, France. This major launch, which represents a total investment of €600 million in France, confirms the Group’s deep commitment to its home country.

Philippe Varin, Chairman of the Managing Board of PSA Peugeot Citroën, gave the signal to start production of the Peugeot 208 today in a ceremony attended by the French Minister of Industry, Eric Besson, and numerous elected officials and guests.

This launch is the culmination of a large-scale investment programme in the Group’s French plants.

  • In terms of R&D, the Peugeot 208 represented an investment of €350 million and occupied around 500 employees full time during its four years of development.
  • At Poissy, investments totalling €150 million were made and 700 team members were hired in 2011 to prepare production start-up.
  • Another €100 million was invested at the Group’s Mulhouse facility, which will start producing the Peugeot 208 this summer.

To meet the expectations of the more than 15 million customers worldwide who have driven the Peugeot 205, 206 or 207, the Group has come up with a truly next-generation
vehicle in the Peugeot 208.

The car will feature PSA Peugeot Citroën’s new generation of three-cylinder petrol engines made in Trémery, France, which consume only 4.3 litres per 100 km, for CO2 emissions of 99 grams per km. The 208 will also be equipped with e-HDi (micro hybrid technology) on 4 of its 5 diesel engines most notedly with a low consumption version which emits only 87 g of CO2 / km equivalent to 3.4 liters / 100 km in a mixed cycle. All the diesel versions will emit less than 99 g of CO2 / km.

Some 110 kg lighter and more compact than its predecessors, the Peugeot 208 contains 25% recycled or bio-sourced materials versus 7% for the Peugeot 207.

This launch has provided substantial opportunities for the Group's suppliers in France, where 65% of the Peugeot 208's parts and components are made.

The Peugeot 208 will also be produced at Group plants in Trnava, Slovakia for the Central European markets and Porto Real, Brazil for the Latin American market starting in 2013.

In 2011, PSA Peugeot Citroën made twice as many vehicles in France as it sold there, for a positive contribution to France’s trade balance of several billion euros.

The new Peugeot 208 will make its world premiere at the Geneva Motor Show and will be marketed in France starting in the spring of 2012.

To access the media library and download visuals:
Login: Poissy
Password: 208
Video contact:

Communications Department, Media relations : 75 av. de la Grande Armée - 75116 Paris
Telephone (33 1) 40 66 42 00 - Fax (33 1) 45 00 54 52 –

Related documents
1 Documents available
2012-01-27 (59 Ko)
Action on the selection :
View all documents
See also :


2014 Corporate Social


Download the CSR report
Other resources

Videos, photos and press kits for media professionals

Learn more

All the videos and photos produced by PSA Peugeot Citroën 

Learn more