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23/11/2012 | Bordeaux

On 23 November 2012, Yannick Lung, President of Université Montesquieu Bordeaux IV, Sylvain Allano, Executive Scientific Director of PSA Peugeot Citroën and Florence Parnier, Assistant to the Regional Delegate of the French National Scientific Research Centre (CNRS) for the Aquitaine region, signed an agreement to form the Competitive Intelligence OpenLab, creating a research partnership between the Research Unit in Theoretical and Applied Economics (GREThA)1 and PSA Peugeot Citroën.

Inspired by PSA Peugeot Citroën's Open Innovation approach, the Competitive Intelligence OpenLab will be the first of its kind in the area of humanities and social sciences.
The OpenLab's research will focus on three main areas:

  • Business and technology intelligence.
  • The industrial dynamics of automobile manufacturing.
  • The economics of mobility.  

First projects

PSA Peugeot Citroën and GREThA have already carried out a handful of business and technology intelligence research projects, including:

  • An analysis of automobile manufacturers' technological intensity in the area of hybrid engines, in cooperation with students in GREThA's Economics of Innovation and Industry Intelligence (EIVS) Masters programme.
  • An initial business intelligence study of Google as a new player in the automobile industry.
  • An exploration of the financialization of innovation, with case studies on the related risks and opportunities.

Other topics are under consideration, notably concerning the dynamics of automobile manufacturing across the entire value chain.

The OpenLabs network

To respond more effectively to the societal, environmental and economic challenges surrounding the vehicle of the future, PSA Peugeot Citroën initiated a strategy in 2010 to enhance its scientific partnership with the most advanced public laboratories in Europe, Asia and South America. The OpenLabs network was established to pool PSA Peugeot Citroën's research teams and testing resources with those of partner laboratories in joint research facilities. These facilities will allow the partners to explore major themes concerning the future of the automobile and to closely follow scientific discoveries worldwide.

1An economics research unit operated jointly by Université Bordeaux IV and the French National Scientific Research Centre (CNRS).

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