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23/02/2015 | Paris

Production of a New Premium Compact Segment Vehicle Attributed to PSA Peugeot Citroën’s Poissy Plant

In accordance with the commitments made within the framework of the New Social Contract, Carlos Tavares, Chairman of the PSA Peugeot Citroën Managing Board, today informed employees and labour union representatives at the Poissy plant that the site has been attributed production of a new premium compact segment vehicle.

The new model, which is part of the Back in the Race product plan, is intended to contribute more specifically to the development of the DS brand in a very fast-growing market segment. It will extend the brand’s B-segment line-up alongside the DS3.

Production will be carried out on the new EMP1 platform, which is being launched at Poissy. The project will be supported by more than €150 million in capital expenditure.

As part of the New Social Contract, PSA Peugeot Citroën made a commitment to announce the launch of at least one model in each of its assembly plants in France over the 2014-2016 period. With today's announcement concerning Poissy and earlier announcements concerning Sevelnord, Rennes, Sochaux and two new body styles at Mulhouse, the Group is delivering on this promise.
In addition, with more than 971,000 vehicles made in France in 2014 generating a trade surplus of €4.7 billion for France, PSA Peugeot Citroën is on track to meet its New Social Contract commitment of producing one million vehicles in France in 2016.
The Group has initiated an ambitious plant modernisation programme to achieve its goal of maintaining a strong industrial base in France while improving its manufacturing resources’ cost performance. More than €1.5 billion will be committed over three years to optimise the supply chain, make plants more compact, simplify flows and carry out other upgrades.

In his comments, Carlos Tavares declared: “I have come to announce that Poissy has been chosen to produce a new vehicle that will extend our DS premium brand's line-up on the new EMP1 platform. This decision reaffirms Poissy’s know-how and its mission to be a centre of excellence for premium compact vehicles for the Group's three brands."

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