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14/06/2011 | Rennes, France – 14 June 2011

First electric vehicles to be deployed in Rennes
Trial phase to launch in autumn 2011
PSA Peugeot Citroën, Rennes Métropole, the Brittany Region and the Ille-et-Vilaine General Council join forces to test innovative EV applications

Over the years, PSA Peugeot Citroën has gained a worldwide reputation for its environmental leadership. In 2010, the Group sold nearly one million vehicles emitting less than 130 g/km of CO2 and is now the first European carmaker to market newgeneration electric vehicles in Europe, following the late 2010 introduction of the Peugeot iOn and Citroën C-Zero.

In partnership with PSA Peugeot Citroën, the Brittany Region, the Rennes Métropole urban community and the Ille-et-Vilaine General Council have pledged their commitment to a trial EV programme to support the local automotive industry. The trial is part of the Green Vehicles for Brittany (Véhicule Vert Bretagne) project to encourage and nurture promising local initiatives that are responding to emerging needs for carbon-free mobility solutions.

This cooperative three-year programme is designed to develop the electric mobility market of the future.

  • In line with its long-standing commitment to Brittany, in particular through its Rennes La Janais plant, PSA Peugeot Citroën will supply up to 100 EVs for the programme. The Citroën C-Zero, Berlingo First Electrique, Peugeot IOn and Partner Origin Electrique models will allow companies, government agencies and households in the Rennes metropolitan area to try out a variety of new EV applications.
  •  By taking part, local communities will help to spur the development of electric mobility alongside PSA Peugeot Citroën, a natural partner with deep roots in the region. The trial programme will also encourage innovation in services that support carbon-free mobility.

In particular, the trials will test the economic viability of the numerous and varied electric mobility business models.

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