Today 09/29/2016 - 05:38:00 PM
Peugeot SA 13.445€
CAC 40 4,443.84 PTS
Dongfeng Peugeot Citroën Automobiles (DPCA) starts series production of Fengshen L60, its first own-brand car, at Wuhan 1
DPCA, the China-based joint venture between PSA Peugeot Citroën and Dongfeng Group (DFG), started production of the Dongfeng Fengshen L60 on Monday, 2 March 2015 at its Wuhan 1 plant.
This high-profile launch will enable DPCA to reach its goal of selling 1,5 million cars in China and ASEAN in 2020.
The Dongfeng Fengshen L60, a C-segment sedan, is the first car to carry the DPCA brand. It was developed by DPCA and DFG with technical support from PSA Peugeot Citroën. DPCA was responsible for managing the project, developing the model, procuring parts and components and performing process engineering.
The Dongfeng Fengshen L60 will be marketed in China in 2015 through the Fengshen brand network.
DPCA is speeding up its international expansion by creating a new company, Dongfeng Peugeot Citroën International (DPCI), which will take charge of distribution and services for the Peugeot, Citroën and Fengshen brands in the ASEAN countries.
DPCA’s aim is to sell 1,5 million cars in China and ASEAN in 2020.
In 2014, DPCA sold 704,000 cars in China, an increase of 28% on 2013.
Commenting on the Fengshen L60 production start, Jean Mouro, Executive Vice President of DPCA, said:“Starting production of the Fengshen L60, our first own-brand car, is a milestone in the cooperation between DFG and PSA. The model will go on sale in spring 2015 and will help DPCA to meet its target of selling 1,5 million cars in China and ASEAN in 2020”.