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13/12/2010 | Paris, 13 December 2010

The City on the Move Institute (IVM) Celebrates its 10th Anniversary and Launches a Research Project on Urban Mobility in Large Metropolitan Areas

Philippe Varin, Chairman of the PSA Peugeot Citroën Managing Board and President of IVM, opened the seminar organized to celebrate the 10th anniversary of the City on the Move Institute (IVM) by hailing the Institute’s valuable contribution to recent developments in the area of urban mobility.

Founded by PSA Peugeot Citroën in 2000, IVM deploys urban mobility research projects and initiatives in Europe, Latin America and Asia and contributes to the creation of innovative solutions by conducting trials in rapidly changing cities.

In 2011, the Institute will launch a research project to see how major cities like Beijing, Shanghai, Buenos Aires, Mexico, Sao Paulo, Rio de Janeiro and Greater Paris are addressing mobility issues. The programme will be led by IVM’s Chinese, Latin American and European university chairs. As part of the programme, IVM has signed an agreement with the Université Paris-Est centre for research and higher education, which brings together the main research laboratories, universities and institutes that work on urban planning, regional development and transport in France.

As a non-profit association, the Institute actively takes part in public discussions and is committed to broadening its horizons. Consequently, in 2011 it will be looking to establish partnerships in order to exchange ideas with stakeholders in the emerging mobility landscape.

During the seminar, Philippe Varin reaffirmed IVM’s importance for PSA Peugeot Citroën. “Today, car ownership is not the only way to procure freedom and independence of movement, and this development has led to a series of major changes,” he said. “While the Group is well-equipped to study the technical and scientific aspects of the trend, the sociological impact around the world is best analysed by IVM, a conscientious and committed observer of urban change. This analysis is leading our teams to break with tradition with the goal of helping cars find a new place in the urban landscape and in society as a whole.”

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