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18/01/2016 | Paris

Brigitte Cantaloube has been appointed Chief Digital Officer (CDO) of PSA Peugeot Citroën effective 1 February 2016. She will report to Carlos Tavares, Chairman of the Managing Board.

This new position is a critical step forward for PSA Peugeot Citroën’s digital transformation, which will help make the Group bolder, more agile and closer to its customers.

A graduate of EDHEC Business School, Brigitte Cantaloube began her career with the Expansion media group in 1992, first as a Sales Executive, then as Sales Director. In 2000, she became Partnerships and Marketing Director of the group's Internet subsidiary. Two years later, she was appointed Sales Director of French weekly L’Express. In 2006, she joined Yahoo France as Commercial Director, becoming Managing Director and Vice President of Sales as of 2009. In 2014, she was appointed Vice President and Commercial Director for Europe, Middle East and Africa (EMEA) at Yahoo.

Carlos Tavares commented: "PSA Peugeot Citroën’s digital transformation is keeping pace with the digitalisation of the world economy, which is well under way. As the business environment is constantly changing, it is critical that we move faster and make digitalisation a competitive advantage so we can serve our customers even better and be even more efficient. The appointment of a Chief Digital Officer will give our digital transformation the leadership it needs.”

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