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11/01/2010 | Paris - 11 January 2010

3,188,000 vehicles sold in 2009
Worldwide Market Share Rose to 5.1%

Highlights 2009 

  • Increase in worldwide market share to 5.1% 
  • Global sales of new vehicles and CKD units down 2.2% to 3,188,000 units in a market down 3,5% 
  • Increase in European market share, to an average 13.7% for the year and to 14.4% in the final quarter 
  • Solid performance by all new models (Citroën C3 Picasso, new C3, Peugeot 206+, Peugeot 3008 and Peugeot 5008) 
  • Reinforced position as European leader in light commercial vehicles, with market share increasing to 22.2%
  • One million vehicles emitting less than 130g of CO2/km sold worldwide

2009 saw a further contraction in automobile markets worldwide, but conditions varied widely by both region and period. In Europe*, sales declined by 5.4%, reflecting gains of 5.3% in France and 19.9% in Germany and a 50.1% drop in Russia. Sales in Latin America were down 2.2% despite a 12.5% increase in Brazil, while passenger car sales in China rose 47%. By period of the year, the first six months were very difficult, while the second half saw a return to much more favourable worldwide market conditions.

Thanks to the scrappage incentives introduced in 13 countries, the situation in Europe improved steadily during the year, with sales declining 19.5% in the first quarter, 8.9% in the second and 0.1% in the third before rising 13.1% in the fourth.

In this environment, worldwide sales of PSA Peugeot Citroën assembled and CKD vehicles combined fell by 2.2% during the year, to 3,188,000 units (1,842,000 Peugeot and 1,346,000 Citroën) from 3,260,000 units in 2008.

Sales of assembled vehicles alone declined 3.6% to 2,845,000 units, of which 1,515,000 Peugeot and 1,331,000 were Citroën.

On the other hand, strong demand for the Peugeot brand drove a substantial 10.8% increase in CKD sales, to 342,000 units from 309,000 in 2008.

*Europe = EU, EFTA and Croatia

 

Increased market share in Europe

 In a European car and light  commercial vehicle  market that declined by 5.4% in 2009, registrations of PSA Peugeot Citroën vehicles contracted 3.7% to 2,192,000 units, of which 1,153,000 were Peugeot and 1,039,000 Citroën. Over the year, the Group’s share of the European market increased to 13.7% from 13.5% in 2008. This position strengthened at the end of the year, with market share rising to 14.4% in the fourth quarter.

 The year was shaped by the gradual introduction of scrappage incentives in 13 countries across the region, covering around 90% of the European passenger  car market by volume. These programmes significantly boosted demand, particularly in France and Germany.

 In a European light  commercial vehicle  market down a sharp 29.3%, PSA Peugeot Citroën consolidated its leadership by increasing its market share to 22.2% from 19.7% in 2008.

 In  France,  the  Group’s  market  share  grew  by  0.6  points  to  32.2%  with  851,000  car  and  light commercial vehicle registrations, representing a significant increase of 7.1% in a market up 5.3%.

 In Germany,  market share improved 0.6 points to 6.3%, as registrations climbed 31.8% to 250,000 units in a market lifted 19.9% by scrappage incentives.

 In Italy, market share grew by one point to 10.8%, reflecting a 7% increase in registrations, to 251,000 units, in a market down 2.1%.

 In Spain,  registrations declined by 19.1%, mirroring the market’s 20.2% drop. The Group’s market share edged up 0.3 points to 19.4% from the year before, with registrations totalling 206,000 units.

 In the United  Kingdom, the Group pursued its strategy of limiting the adverse sales impact of the unfavourable pound/euro exchange rate over the year. Registrations fell 14% to 206,000 units in a market down 9.9%.

 In Central and Eastern Europe, PSA Peugeot Citroën registrations reflected the market’s 31.3% drop with a 34.3% decrease to 98,000 units. Market share declined to 9.4% from 9.9% in 2008.

 Sales  outside  Europe  rose  2.4% and  accounted for  33.1% of  the total  compared  with 31.6% in 2008

 Outside Europe, sales of assembled vehicles and CKD units increased by 2.5% to 1,055,000 units, representing 33.1% of total sales.

 China: unit sales up 52%

In China, Group vehicles sales rose 52% to 272,000 units, led by the success of recently launched models – the Peugeot 207 hatchback and notchback, and the Citroën C-Quatre and C-Elysée. China is now the Group’s second-largest market.


Latin America:  another difficult year

With the exception of Brazil (up 12.5%), markets across the region plummeted in 2009, for an average decline of 2.2%. Registrations contracted by 11.2% to 234,000 units, giving the Group a market share of 5.3%.

 Russia: significant increase in market share to 2.9%

In a market down a massive 50.1%, the Group successfully limited the decline in its unit sales to 31.6%, thereby increasing its market share by 0.8 points and improving its positions despite an unfavourable euro/rouble exchange rate.

During  the year, PSA Peugeot Citroën  maintained the steady  pace of new model  launches  and capitalised on its  competitive strengths, notably  in light  commercial vehicles  and low-carbon vehicles.

 The year saw the introduction of new models that were particularly well received by customers. These included:

  •  The Citroën C3 Picasso, which exceeded registration forecasts with 86,000 units sold. The Peugeot 3008, Peugeot’s first crossover, which sold more than 59,000 units.
  • The Peugeot 206+, Peugeot’s new entry-level model, which is perfectly suited to the current economic environment and has been selling extremely well since its launch in March.
  • The Group has withstood the general decline in sales in the light  commercial vehicle  segment thanks to its attractively designed, well-positioned line-up.
  •  Capitalising on its range  of highly  fuel  efficient, low  emission engines,  the Group’s average corporate CO2 emissions in Europe stood at 136.2g/km in 2009, versus 140.1g in 2008. During the year, PSA Peugeot Citroën sold nearly a million (979,000) vehicles emitting less than 130g of CO2/km, confirming its leadership in low carbon cars.

 

Outlook for 2010

 In 2010, markets are expected to show signs of recovery around the world, with the exception of Europe, which will probably experience another decline as scrappage schemes are removed or phased out with gradually declining incentives. The second half should see some glimmers of improvement, however. In this environment, PSA Peugeot Citroën believes that European markets may see an average one-digit decline in demand over the year.

 The impact of this decline in European markets is expected to be offset by the sustained success of the models launched in 2009 (the Peugeot 206+, 308 CC, 3008 and 5008, and the Citroën C3 Picasso and New C3)  and the  2010 model  introductions  (the  Peugeot  RCZ and  i0n electric, and the Citroën DS3 and C-ZERO electric).

 .

Contacts:

Media Relations

Investor  Relations

Hugues Dufour +33 (0) 1 40 66 53 81 hugues.dufour@mpsa.com

James Palmer +33 (0) 1 40 66 54 59 james.palmer@mpsa.com

Pierre-Olivier Salmon +33 (0) 1 40 66 49 94 pierreolivier.salmon@mpsa.com

Jean-Hugues Duban +33 (0) 1 40 66 40 28 jeanhugues.duban@mpsa.com

Laurent Cicolella +33 (0) 1 40 66 52 04 laurent.cicolella@mpsa.com

 

 

 

PSA Peugeot Citroën

Worldwide Sales of Passenger Cars and Light Commercial Vehicles, 2008 and 2009

 

 

 

2008

2009

Europe*

Peugeot

1,168,000

1,115,000

 

Citroën

1,063,000

1,017,000

Total PSA

2,231,000

2,132,000

Russia

Peugeot

48,000

28,000

 

Citroën

11,000

12,000

Total PSA

59,000

40,000

Latin America

Peugeot

166,000

141,000

 

Citroën

97,000

92,000

Total PSA

263,000

234,000

China

Peugeot

77,000

112,000

 

Citroën

102,000

161,000

Total PSA

179,000

272,000

Rest of the world

Peugeot

153,000

119,000

 

Citroën

66,000

49,000

Total PSA

219,000

167,000

Total Assembled Vehicles

Peugeot

1,613,000

1,555,000

 

Citroën

1,339,000

1,331,000

Total PSA

2,952,000

2,845,000

CKD Units

Peugeot

291,000

327,000

 

Citroën

17,000

15,000

Total PSA

309,000

342,000

Total Assembled Vehicles

and CKD Units

Peugeot

1,904,000

1,842,000

 

Citroën

1,356,000

1,346,000

Total PSA

3,260,000

3,188,000

*Europe = EU, EFTA and Croatia

 

 

 

 

 

 

 


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