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08/07/2008 | Paris, 8 July 2008

PSA Peugeot Citroën 2008 half year volumes:
4.6% growth of vehicle sales
14% PC + LCV market share stability in Western European
19.6% LCV market share increase in Western European
14.5% sustained growth in priority growth regions


  • Vehicle and CKD unit sales up 4.6% in H1 2008, reaching 1,845,000 units
  • Slight increase in assembled vehicle sales to 1,679,000 units (+0.5 %)
  • PC + LCV market share in Western Europe stable at 14%
  • Sharp increase in LCV market in Western Europe to reach 19.6% compared with 18.8% in H1 2007
  • Sustained development in priority growth regions: +14.5%
  • Environmental leadership confirmed with sales of around 520,000 vehicles emitting less than 140g of CO2 / km
  • Successful launching of the Peugeot 308 and the new Citroën C5, two new growth drivers

With 1,845,000 assembled vehicles and CKD units (1,080,000 Peugeot and 765,000 Citroën) sold worldwide in the first half of 2008, compared with 1,764,000 in 2007, PSA Peugeot Citroën has grown 4.6% in an environment marked by a mixed economic climate.

Taking into account assembled vehicles only, with 1,679,000 units sold in H1 2008, growth stands at 0.5%.

Half year 2008 growth drivers for the PSA Peugeot Citroën Group

  • The Peugeot 308 deployment has been successful, thanks especially to record quality levels for a new model at launch stage. With 150,000 sales at the end of June, the yearly targets should be reached. On top of the sedan’s results, will be added the sales of the SW version which was introduced into the French market on 15th May this year and will be marketed all over Europe during the summer.
  • With 276,000 units sold at the end of June, the 207 is delivering sound results. In March, the one millionth 207 came off the production line.
  • The commercial launch of the new C5 in its sedan and Tourer versions has been a success, with 30,000 sales in the first half of the year and equivalent numbers in the order portfolio.
  • The new Citroën Berlingo and Peugeot Partner sold 36,000 units in H1 2008. With the support of the Citroën Berlingo First and the Peugeot Partner Origin, the PSA Group is well-armed to conquer new market share.
  • With sales of around 520,000 vehicles emitting less than 140g, including over 400,000 vehicles emitting less than 130g and more than 300,000 vehicles emitting less than 120g, PSA Peugeot Citroën confirms its leadership in the segment of low consumption and low CO2-emitting vehicles.

 Market share stability in Western Europe

On a European PC+LCV market down 3% in H1 2008, PSA Peugeot Citroën registrations have fallen by 3.5% at 1,230,000 units (659,000 Peugeot and 572,000 Citroën). Over the period, Group market share stands at 14.0% compared with 14.1% in H1 2007 and 13.8% over the whole of 2007.

Despite a tough economic environment, PSA Peugeot Citroën has maintained and consolidated its position as the second passenger carmaker in Europe and the number one LCV manufacturer.

On the LCV market, market share is clearly increasing, reaching 19.6% over the half year, i.e. +0.8 points compared with H1 2007. This confirms the sound results delivered by the Group’s new-look LCV line-up.

  • In France, the Group reaches a market share of 31.8% with 439,000 vehicles registered (PC + LCV), i.e. an increase of 5.3% in a market growing 4.6%.
  • In Germany, PSA Peugeot Citroën market share is up 0.1 points to reach 5.7%. With the market up 3.9%, Group registrations are up 7.4% to 101,000 units.
  • In Spain, on a market which has nose-dived by 19%, PSA Peugeot Citroën market share holds at 20.0%. Registrations stand at 161,000 units, down 19%.
  • In the UK, penalised by an unfavourable pound sterling / euro exchange rate, the Group has decided to safeguard return on sales in H1 2008. In a market down 1.5%, Group registrations have fallen 7.9% to 140,000 units. Market share (PC + LCV) stands at 9.8%.
  • In Italy, on a free-falling market (-11%), Group market share with 141,000 registrations is stable at 10.2%.

 Sustained growth outside Western Europe

Outside Western Europe, sales of Group vehicles and CKD units in H1 2008 have reached 635,000 units, up 19.8% notably thanks to sustained development in the priority growth regions, namely Mercosur, China, Russia + Eastern Europe.

Regarding these 3 groups of countries, the aim of PSA Peugeot Citroën is to achieve national carmaker status by offering its customer base a range of locally-produced vehicles to meet all their expectations.

  • In Mercosur (Brazil + Argentina), where the automobile market is booming, the pace of PSA Peugeot Citroën sales growth is highly sustained. In markets up 26.6% (+30.2% in Brazil and +13.2% in Argentina), the Group has recorded 124,000 registrations and delivered growth of 26.5%.

In Brazil, Group registrations are up 38% to 75,900 units. At 5.7%, market share has risen + 0.4 points compared with 2007.
In Argentina, Group registrations are up 12.6% and market share is stable at 15.1%.
The strategic decision to set up a Mercosur Business Unit in February 2007 has proven all its relevance and enabled the Group to confirm its growth objectives in this part of the world.

  • In China, in what is still a buoyant market at +13.7%, Dongfeng Peugeot Citroën Automobiles (DPCA) registered 104,600 vehicles, a performance up 2.9% on 2007.

After a slowdown in growth in 2007, the 2008 Plan of Action specifically aimed at re-energising Group sales is starting to bear fruit. The main actions concern setting-up the Citroën head office in Shanghai, restructuring the Citroën network and marketing new models, the Peugeot 307 hatchback and Citroën C-Elysée.

  • In Russia, a new priority region where the Group has just laid the first foundation stone of its future plant in Kaluga, PSA Peugeot Citroën registrations are up 61.5% to reach 25,200 units in a very dynamic market (+34.1%).
  • In Eastern Europe, in a market up 8.3%, PSA Peugeot Citroën registrations stand at 68,900 units, up 4.7%. As for market share, the Group has reached 11,4%

 2008 business outlook

In the second half of 2008, the PSA Peugeot Citroën Group anticipates Western European markets will undergo an even greater slowdown leading to a decrease in these markets of around 4% over the whole of 2008.

In the priority growth regions, the Group expects double-digit growth over the year.

In this environment, the Group will benefit from its leadership in low consumption and CO² emission vehicles, and on its 1st position in the LCV segment.
Furthermore, the PSA Peugeot Citroen Group will enjoy the full impact of its new releases: the Peugeot 308 and 308 SW, launched now in all European countries; the new Citroën C5 in its sedan and Tourer versions; the latest LCV range, with the Peugeot Bipper and Partner and Citroën Nemo and Berlingo; and finally new models launched recently in the emerging countries.

Consequently, these assets allow the PSA Peugeot Citroën Group to maintain its global consolidated sales growth objective of around 5% for 2008.







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