Today 09/27/2016 - 09:00:28 AM
Peugeot SA 13.340€
CAC 40 4,436.51 PTS
PSA Peugeot Citroën 2008 half year volumes:
4.6% growth of vehicle sales
14% PC + LCV market share stability in Western European
19.6% LCV market share increase in Western European
14.5% sustained growth in priority growth regions
With 1,845,000 assembled vehicles and CKD units (1,080,000 Peugeot and 765,000 Citroën) sold worldwide in the first half of 2008, compared with 1,764,000 in 2007, PSA Peugeot Citroën has grown 4.6% in an environment marked by a mixed economic climate.
Taking into account assembled vehicles only, with 1,679,000 units sold in H1 2008, growth stands at 0.5%.
Half year 2008 growth drivers for the PSA Peugeot Citroën Group
Market share stability in Western Europe
On a European PC+LCV market down 3% in H1 2008, PSA Peugeot Citroën registrations have fallen by 3.5% at 1,230,000 units (659,000 Peugeot and 572,000 Citroën). Over the period, Group market share stands at 14.0% compared with 14.1% in H1 2007 and 13.8% over the whole of 2007.
Despite a tough economic environment, PSA Peugeot Citroën has maintained and consolidated its position as the second passenger carmaker in Europe and the number one LCV manufacturer.
On the LCV market, market share is clearly increasing, reaching 19.6% over the half year, i.e. +0.8 points compared with H1 2007. This confirms the sound results delivered by the Group’s new-look LCV line-up.
Sustained growth outside Western Europe
Outside Western Europe, sales of Group vehicles and CKD units in H1 2008 have reached 635,000 units, up 19.8% notably thanks to sustained development in the priority growth regions, namely Mercosur, China, Russia + Eastern Europe.
Regarding these 3 groups of countries, the aim of PSA Peugeot Citroën is to achieve national carmaker status by offering its customer base a range of locally-produced vehicles to meet all their expectations.
In Brazil, Group registrations are up 38% to 75,900 units. At 5.7%, market share has risen + 0.4 points compared with 2007.
In Argentina, Group registrations are up 12.6% and market share is stable at 15.1%.
The strategic decision to set up a Mercosur Business Unit in February 2007 has proven all its relevance and enabled the Group to confirm its growth objectives in this part of the world.
After a slowdown in growth in 2007, the 2008 Plan of Action specifically aimed at re-energising Group sales is starting to bear fruit. The main actions concern setting-up the Citroën head office in Shanghai, restructuring the Citroën network and marketing new models, the Peugeot 307 hatchback and Citroën C-Elysée.
2008 business outlook
In the second half of 2008, the PSA Peugeot Citroën Group anticipates Western European markets will undergo an even greater slowdown leading to a decrease in these markets of around 4% over the whole of 2008.
In the priority growth regions, the Group expects double-digit growth over the year.
In this environment, the Group will benefit from its leadership in low consumption and CO² emission vehicles, and on its 1st position in the LCV segment.
Furthermore, the PSA Peugeot Citroen Group will enjoy the full impact of its new releases: the Peugeot 308 and 308 SW, launched now in all European countries; the new Citroën C5 in its sedan and Tourer versions; the latest LCV range, with the Peugeot Bipper and Partner and Citroën Nemo and Berlingo; and finally new models launched recently in the emerging countries.
Consequently, these assets allow the PSA Peugeot Citroën Group to maintain its global consolidated sales growth objective of around 5% for 2008.