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12/04/2012 | Paris

Appointments of Olivier Bodet, Alessandro Mallamo and Pascal Soland at Commercial Operations, Europe

Since 1 January 2012, as part of the Brands Department re-organisation, new business managers have been appointed, reporting to Jean-Philippe Imparato, Head of Commercial Operations, Europe.

Olivier Bodet appointed Head of B to B for PSA Peugeot Citroën.

Olivier Bodet, 51, a self-taught man from the mass retail sector, began his career in the automotive industry as a sales advisor in the Volvo network and then at Volvo France headquarters, where he was in charge of rentals and corporate clients and later responsible for used vehicle remarketing. In 1998 he was appointed to head Budget France’s fleet before joining Citroën France in 2003 as Head of Short-Term Rentals. In 2005 he took over the reins of Long-Term Rentals and Residual Values before moving to the Brands Department in 2009, where he implemented the international short-term rentals organisation for both brands and set up the Total Cost of Ownership (TCO) and Residual Values Department.

The B to B entity headed by Olivier Bodet is responsible for shaping global B to B policy and commercial strategy in line with the targets set by the Brands, as well as for developing framework agreements with international key accounts. It also drives the group’s TCO approach by providing customer feedback to project teams and other directorates. This entity comprises:

  • International Fleet Sales & Development
  • Total Cost of Ownership and International Short-Term Rentals
  • Marketing Organisation
  • Light Commercial Vehicles

Alessandro Mallamo appointed Head of Network Development and Customer Quality for PSA Peugeot Citroën.

Alessandro Mallamo, 40, from Italy, graduated in mechanical engineering from the Polytechnic University of Turin and also holds an MBA from Bocconi University in Milan.
In 1997 he began his career in the motorcycle industry in research and development before taking up a series of after-sales posts with various car manufacturers. With his experience in engineering, management and customer relations, he joined Citroën Italy in 2006 as Head of After-Sales before becoming Head of Quality and After-Sales, first for Citroën and later for both PSA brands. On 17 November 2009 Alessandro Mallamo was put in charge of leading and developing the Services and Spare Parts business at Citroën headquarters.

The Network Development and Customer Quality entity headed by Alessandro Mallamo is responsible worldwide for deploying the Quality, Customer Loyalty and Network Development policy defined with the Brands and business lines. This entity comprises:

  • Customer Quality and Network Processes
  • Network Development
  • Network Management
  • Customer Service Climate and cross-functional coordination
  • International Operations support

Pascal Soland appointed Head of International Used and End-of-Life Vehicles for PSA Peugeot Citroën.

Pascal Soland, 62, is a graduate of Ecole Centrale de Lyon. From 1976 to 1988 he occupied various posts in the automotive industry with CNF/VAC in Senegal, Cameroon and the United Kingdom. He joined Citroën in 1989, first as Head of Sales, France, then Managing Director, Belgium, and Managing Director, Germany. He returned to France in 2004 to head up Used Vehicles for Citroën.

The new International Used and End-of-Life Vehicles entity headed by Pascal Soland is responsible for defining global business policy and commercial strategy and policy in line with targets set by the Brands. The entity comprises:

  • International Used Vehicles Policy, which defines used vehicles strategy
  • Wholesale Used Vehicles, which resells to professionals
  • Retail Used Vehicles, which develops the Peugeot Occasion and Citroën Select labels
  • End-of-Life Vehicles, which handles ELV recycling


About PSA Peugeot Citroën
With its two world-renowned brands, Peugeot and Citroën, the Group sold 3.5 million vehicles worldwide in 2011, out of which 42% outside Europe. As Europe’s second largest carmaker, it recorded sales and revenue of more than €59.9 billion in 2011. PSA Peugeot Citroën has sales offices in 160 countries. In 2011, the Group dedicated more than €2 billion to research and development, especially in new energy vehicles. Its activities also include financing activities (Banque PSA Finance), logistics (Gefco) and automotive equipment (Faurecia).
More information can be found at

Press contacts

Central Communications Department
Pierre-Olivier Salmon        

Commercial Operations, Europe
Pierre-Armand Blanco      

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