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25/01/2012 | Paris, 13th January 2009

2008 market share worldwide maintained at 5%, PSA Peugeot Citroën sales hold up against the sharp drop in automotive markets

Key highlights

• Vehicle and CKD unit sales down 4.9%, to 3,260,000 units in a market falling 5.7%
• Global market share maintained at 5%
• Market share in Western Europe maintained at 13.8%
• Success of the new Peugeot 308 and Citroën C5
• Environmental leadership confirmed with over one million vehicles emitting less than 140g CO2 / km sold for the 3rd year running
• Strengthened leadership on the LCV market, with 19.9% market share


Western Europe: positions held with market share stable at 13.8%

In a European PC+LCV market collapsing 8.8% in 2008, PSA Peugeot Citroën registrations fell back 8.6% to 2,130,900 units (1,125,700 Peugeot and 1,005,200 Citroën). Over the period, Group market share stood at 13.8%, an identical performance to 2007.

• In France, the Group reached 31.6% market share with 794,200 vehicles registered (PC + LCV), i.e. an increase of 1.9% in a market down 0.6%. Group market share rose 0.8 points in 2008.
• In Germany, PSA Peugeot Citroën market share was up 0.2 points at 5.7%. In a market down 1.7%, Group registrations were up 2.1% at 189,500 units.
• In Spain, with the market plummeting 29.8%, PSA Peugeot Citroën registrations stood at 254,300 units, down 30%. Group market share was 19.1% largely unchanged from the 19.2% in 2007.
• In the UK, penalised by an unfavourable pound sterling / euro exchange rate, the Group pressed on in the second half of the year with its strategy aimed at alleviating the negative impact to its return on sales. In a market down 11.7%, Group registrations have consequently fallen 17.1% to 237,200 units. Market share stood at 9.8% compared with 10.4% in 2007.
• In Italy, the Group’s 235,700 registrations were down 12.5% in line with the market decline of 12.7%.

Central and Eastern Europe: market share stable at 7.2%

In a market down 1.8% (H1:+16%, H2: -16.3%), PSA Peugeot Citroën Group registrations stood at 191,000 units, down 3.4%. Market share for the year was 7.2%.

Latin America: continued growth

Peugeot and Citroën brand registrations were up 5.7%, in an automotive market with marginal growth of 2.1% for the year as a whole. (H1:+14.4%, H2: - 8.3%),
With 260,000 registrations, Group market share increased to 5.5%.

  • In Mercosur, where markets were up +13% (H1: +26.5%, H2: +1.7%), registrations for the Peugeot and Citroën brands increased by 12.2%. With 232,700 registrations, the Group maintained its market share at 7.2%.
    • In Brazil, where the market rose 14.1%, Group registrations increased by 17.7% to 151,000 units. Over the year, market share came in at 5.6%, i.e. + 0.1 points on 2007.
    •  In Argentina, with a market up 7.8%, Group registrations increased 2.5% to 81,700 units, taking its market share to 14.2%.

China: a difficult year
In a market growing +4.9% (H1: +13.4%, H2: -3%), Dongfeng Peugeot Citroën Automobile (DPCA) registered 180,800 vehicles, down 12.7% compared with 2007.
In the second half of the year, the Chinese market saw a decline particularly in the medium range vehicles segment which represents DPCA’s core offer. 2008 was marked by the successful launching of the Citroën C-Elysée, which enabled the brand to double its sales in this market segment.

Russia: sharp rise in sales
In a buoyant market up +13.7% (H1: +32.9%, H2:-1.2%) PSA Peugeot Citroën registrations rose 67% to stand at 60,400 units..

In a very difficult economic climate, PSA Peugeot Citroën was able to count on some key drivers in 2008

The Peugeot 308, after successfully ramping-up in H1, continued its progress in the second half of the year thanks to the introduction of 308 SW.
The Citroën C5, on the market since April for the Sedan and June for the Tourer, has exceeded its sales objectives, in a segment under pressure.
The range of eco-friendly vehicles has enabled PSA Peugeot Citroën to confirm its environmental leadership. For the 3rd consecutive year, global sales of vehicles emitting less than 140 g de CO2/km was well above the one-million threshold at 1,161,000. Worldwide sales of vehicles emitting less than 130g of CO2/km rose in 2008 to 921,000 units, up 7.4%.
Thanks to the launching of the Citroën Nemo and Peugeot Bipper and the new Citroën Berlingo and Peugeot Partner, the Group PSA has strengthened its leadership in Western Europe on the LCV market, growing its market share by 1.3 points to reach 19.9%.



Hugues Dufour
+33 (0) 1 40 66 53 81
James Palmer
+33 (0) 1 40 66 54 59
Pierre-Olivier Salmon
+33 (0) 1 40 66 49 94
Jean-Hugues Duban
+33 (0) 1 40 66 40 28
Laurent Cicolella
+33 (0) 1 40 66 52 04
Yasmine Casvigny Vernikovski