Peugeot – Motion & Emotion

Peugeot 508 RXH

In 2012, Peugeot continued its strategy to move upmarket and expand internationally with five major product launches: the latest in the 200 line, the Peugeot 208, HYbrid4 3008, 508 RXH and 508, and the Peugeot 301.

Peugeot 308

Against a backdrop of contrasting automotive markets and a downtrend in Europe, the Marque sold 1.7 million built-up vehicles in 2012, of which more than 39% on international markets. With 60 million vehicles sold worldwide since its founding, the Peugeot brand consolidated its position as Europe's fourth-ranking brand in 2012. Peugeot is the world's only manufacturer to market a complete mobility offering with passenger cars and LCVs, scooters, bicycles and a wide range of services including the Mu by Peugeot mobility solution.

International expansion: significant acceleration in China

In 2012, Peugeot continued to increase the proportion of sales made outside Europe, with 611,000 vehicles billed. The brand saw sales grow to 216,000 vehicles in China, a rise of 24%. The launch of the 408 contributed to this performance.  At the same time, Peugeot almost doubled billings in Algeria, with 66,000 vehicles sold. The 301, a new sedan built at Vigo and designed to meet the needs of a target customer base in growth markets, was warmly welcomed in the countries where it was launched in autumn 2012 (including Turkey, Central and Eastern Europe, and Algeria). The objective is to sell 150,000 units over a full year. In 2013, Peugeot is strengthening its position as a "top-end" manufacturer with a wide range of products and international reach. In addition to the chic and sporty 208 GTI and XY, Peugeot is expanding its B-segment line-up with a new urban crossover, the 2008, and the new Peugeot 308. At the same time, it is launching the 3008 in China, the 208 in South America, and the 408 in Russia.

The Peugeot 208, launched in March 2012, has already been built in more than 300,000 units. It was No. 1 on the European B-hatchback segment in December 2012, then in January and February 2013. At end-2012, 221,000 Peugeot 208 models had already been sold.

A successful move upmarket

Peugeot 208 gti

In 2012, Premium vehicles accounted for 18% of Peugeot sales. The 508, including HYbrid4 versions, sold 121,000 units, particularly in Europe and China. The 3008/3008 HYbrid4 crossover attracted 109,000 buyers. Peugeot also delivered 9,000 examples of the 4008 SUV launched in spring 2012. The high-profile RCZ sports coupé sold 11,000 units in 2012, with production topping the 50,000 mark in February 2013. With almost 40% of sales concerning the higher trim levels, the 208, launched in March 2012 and built in France and Slovakia, is also contributing to the move upmarket. At end-2012, the heir to the saga of the Peugeot 2 series had already notched up 221,000 sales since launch and picked up awards in a number of countries including the UK, Spain, Ireland and Italy. It was also a finalist in the European Car of the Year 2013 awards.

Launch of the Peugeot Design Lab

Building on more than 200 years of industrial design, Peugeot launched the Peugeot Design Lab  ̶  a design studio for customers outside the automotive industry  ̶  in 2012. One of the studio's first projects was the revolutionary Peugeot Design Lab piano for Pleyel.

Environmental expertise

Peugeot iOn

The Brand continued to reduce the ecological footprint of its vehicles. Peugeot vehicles had average CO2 emissions of 129g/km at end-2011, compared with 131.6 in 2010, taking the brand below the 130g/km target set by the European Commission for 2015. The main focus of the Marque's environmental policy is to continuously optimise its combustion engines through downsizing, but also to develop new-generation engines such as the EB petrol engine family  (three-cylinder 1.0l and 1.2l), with low consumption/emissions. The first units were fitted on the 208 in 2012. Diesel hybrids are the other main focus of Peugeot's environmental commitment:  micro-hybrid technology through the new-generation e-HDi Stop & Start system launched at the start of the year, and now available on the 308, 3008, 5008, 508, Partner Tepee and  ̶  soon  ̶   on the 208; and full hybrid technology in 2012 with the HYbrid4 drivetrain, available on three Peugeot models: the 3008 HYbrid4, 508 RXH, and 508 HYbrid4 saloon. The third area of focus is electric cars in and around the city. After one year on the market, the Peugeot iOn  ̶  the first new-generation vehicle in Europe   ̶   has enabled Peugeot to strengthen its historic position as a pioneer in this field. Peugeot Scooters launched an electric scooter, e-Vivacity, in 2011.


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