Brands

With its three brands, Peugeot, Citroën and DS, the Group is present in 160 countries. It will focus on repositioning the three brands, clarify their product range to ensure more complementarity and improve their price positioning. On the other hand, by focusing on a more restricted product range, PSA Peugeot Citroën will be able to ensure better market coverage.

Peugeot, french car manufacturer

Peugeot : Motion & Emotion

 

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Citroën, french car manufacturer

Citroën : Creative Technologie

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DS : Spirit of Avant-Garde

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